{"id":125872,"date":"2024-07-05T11:57:22","date_gmt":"2024-07-05T08:57:22","guid":{"rendered":"https:\/\/lsmu.lt\/?page_id=125872"},"modified":"2026-04-13T15:41:11","modified_gmt":"2026-04-13T12:41:11","slug":"multimodal-engagement-and-sustainable-lifestyle-interventions-optimised-by-artificial-intelligence","status":"publish","type":"page","link":"https:\/\/lsmu.lt\/en\/research-and-innovations\/projects\/international-projects\/multimodal-engagement-and-sustainable-lifestyle-interventions-optimised-by-artificial-intelligence\/","title":{"rendered":"Multimodal Engagement and sustainable Lifestyle Interventions optimised by Artificial Intelligence"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<\/div>\n<\/div>\n\n<div class=\"container\">\n\n\t<div class=\"md:grid md:grid-cols-2 md:gap-x-8 mt-2 mb-10\">\n\n\t\t\t\n\t\t\t\t<div class=\"prose md:prose-lg\">\n\t\t\t\t\t<ul>\n<li><strong>Project No.<\/strong>: 101136791<\/li>\n<li><strong>Project acronym: <\/strong>MELIORA<\/li>\n<li><strong>Principal investigator (LSMU):<\/strong> prof. Gintar\u0117 Kalinien\u0117<\/li>\n<li><strong>Project coordinator:<\/strong> Charokopeio University Of Athens (GR)<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\n        \n\t\t\t\t<div class=\"prose md:prose-lg\">\n\t\t\t\t\t<ul class=\"wp-block-list\">\n<li><strong>Funding programme:<\/strong> Horizon Europe<\/li>\n<li><strong>Total project value:<\/strong> 5 857 735,00 Euro<\/li>\n<li><strong>Part of the project value allocated to the LSMU: <\/strong>431 250,00\u00a0Euro<\/li>\n<li><strong>Project duration:<\/strong> from 2024-01-01 to 2027-12-31<\/li>\n<li><strong>Project website: <a href=\"https:\/\/melioraproject.eu\/\" target=\"_blank\" rel=\"noopener\">www.melioraproject.eu<\/a>\u00a0<\/strong><\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\n        \t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"prose md:prose-lg\">\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">The MELIORA Project, a new initiative within the <a href=\"https:\/\/research-and-innovation.ec.europa.eu\/funding\/funding-opportunities\/funding-programmes-and-open-calls\/horizon-europe\/eu-missions-horizon-europe\/eu-mission-cancer_en\" target=\"_blank\" rel=\"noreferrer noopener\">Cancer Mission<\/a> cluster of projects on \u201cPrevention &amp; early detection\u201d dedicated to revolutionising breast cancer prevention and care, officially launches with a mission to address the pressing global challenges posed by Female Breast Cancer (BC). In 2020 alone, BC emerged as the most frequently diagnosed cancer in women worldwide, comprising 11.7% of all cancer cases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond mortality and morbidity, BC\u2019s societal and financial ramifications are profound, affecting not only health services but also the careers of working women, with younger demographics facing significant career disruptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While BC carries the highest treatment costs among all cancers, a remarkable 30% of cases are preventable through modifiable risk factors. The challenge lies in encouraging adherence to healthier lifestyles, which, despite established nutrition guidelines, faces considerable barriers such as awareness, skills, and socio-demographic factors.<strong>Addressing Inequalities<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compounding these challenges are unacceptable inequalities in cancer care, particularly affecting women in rural areas, those with low education and income levels, and those facing societal stigmas. The disparities manifest across various BC metrics, including incidence, diagnosis, treatment, and outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The MELIORA Project recognises the urgent need for comprehensive interventions to bridge these gaps. Through pioneering approaches, including mobile health (mHealth), we aim to modify dietary behaviours and increase physical activity. Despite promising advancements in digital health technologies, the MELIORA Project acknowledges the necessity for high-quality lifestyle interventions to demonstrate the effectiveness of digital therapies in BC care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MELIORA is aligned with&nbsp;<a href=\"https:\/\/health.ec.europa.eu\/system\/files\/2022-02\/eu_cancer-plan_en_0.pdf\">Europe\u2019s Beating Cancer Plan<\/a>&nbsp;to combat cancer by actively involving patients and their families in intervention studies and by promoting a network of support and collaborative efforts to strengthen overall well-being.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MELIORA will develop specifically tailored studies spanning six piloting centres, compassing both urban and rural areas and engaging 2080 participants in four European countries: Greece, Lithuania, Spain and Sweden. This analysis is designed to offer a thorough assessment of the progress and impact of MELIORA on the community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The target intervention will consist of a pool of information material, personalised guidance and feedback, delivered by health professionals as well as via digital tools, including mobile and web apps implementing the MELIORA intelligent Virtual Coach offering context-sensitive and personalised advice towards achieving and maintaining behavioural change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The MELIORA consortium will continue its duties over the following 48 months. Keep updated on MELIORA\u2019s latest activities by following the project\u2019s social media channels, &nbsp;<a href=\"https:\/\/twitter.com\/MELIORA_EU\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u201eX\u201c<\/strong><\/a>&nbsp;and <a href=\"https:\/\/www.linkedin.com\/company\/100835489\/admin\/feed\/posts\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u201eLinkedIn\u201c<\/strong><\/a>..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LSMU MELIORA research team: Prof. Gintar\u0117 Kalinien\u0117 (project lead), Prof. Ida Liseckien\u0117, Dr. Erika Korobeinikova, Prof. Ri\u010dardas Radi\u0161auskas, Prof. Dainius Pavalkis, Assoc. Prof. Rugil\u0117 Ivanauskien\u0117, Lina Paulauskien\u0117. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be held responsible for them.<\/em><\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\" style=\"font-size:25px;font-style:normal;font-weight:700\"><summary>PROJECT PARTNERS<\/summary>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.certh.gr\/root.en.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CHAROKOPEIO UNIVERSITY OF ATHENS<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ki.se\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>KAROLINSKA INSTITUTET<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.incliva.es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FUNDACION PARA LA INVESTIGACION DEL HOSPITAL CLINICO DE LA COMUNITAT VALENCIANA,<\/strong><\/a><a href=\"https:\/\/www.incliva.es\/\"><strong>&nbsp;FUNDACION INCLIVA<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lsmu.lt\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LIETUVOS SVEIKATOS MOKSLU UNIVERSITETAS<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/stockholm.brostcancerforbundet.se\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>BROSTCANCERFORENINGEN AMAZONA I STOCKHOLMS LA<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pola.lt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PAGALBOS ONKOLOGINIAMS LIGONIAMS ASOCIACIJA<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fundaciones.org\/es\/inicio\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FUNDACION PARA EL FOMENTO DE LA INVESTIGACION SANITARIA Y BIOMEDICA DE LA<\/strong><\/a><a href=\"https:\/\/www.fundaciones.org\/es\/inicio\"><strong>&nbsp;COMUNITAT VALENCIANA<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/english.swps.pl\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>UNIVERSITY OF SOCIAL SCIENCES AND HUMANITIES<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.eufic.org\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EUROPEAN FOOD INFORMATION COUNCIL<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.predictby.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PREDICTBY RESEARCH AND CONSULTING S.L.<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.certh.gr\/root.en.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CENTRE FOR RESEARCH AND TECHNOLOGY HELLAS CERTH<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.exus.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EXUS SOFTWARE MONOPROSOPI ETAIRIA PERIORISMENIS<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.risa.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>RISA SICHERHEITSANALYSEN GMBH<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bioassist.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>BIOASSIST SA<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ehma.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EUROPEAN HEALTH MANAGEMENT ASSOCIATION<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/eticasfoundation.org\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FUNDACION ETICAS DATA SOCIETY<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/details>\n\n\n<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"grid grid-cols-2 sm:grid-cols-3 md:grid-cols-4 lg:grid-cols-5 md:mt-12 mb-10 md:mb-10\">\n\t\t\t\t\t\t\t\t\t<div class=\"logo-item\" style=\"padding-bottom: 60%;\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"bg object-contain\" style=\"object-position: center;\" loading=\"lazy\" src=\"https:\/\/lsmu.lt\/wp-content\/uploads\/EN-V-Funded-by-the-EU_PANTONE-3.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t        \t\t\t\t\t\t<div class=\"logo-item\" style=\"padding-bottom: 60%;\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"bg object-contain\" style=\"object-position: center;\" loading=\"lazy\" src=\"https:\/\/lsmu.lt\/wp-content\/uploads\/Logo-Meliora.png\" alt=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t        \t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"prose md:prose-lg\">\n","protected":false},"excerpt":{"rendered":"<p>The MELIORA Project, a new initiative within the Cancer Mission cluster of projects on \u201cPrevention &amp; early detection\u201d dedicated to revolutionising breast cancer prevention and care, officially launches with a mission to address the pressing global challenges posed by Female Breast Cancer (BC). In 2020 alone, BC emerged as the most frequently diagnosed cancer in [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"parent":86867,"menu_order":198,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-125872","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Multimodal Engagement and sustainable Lifestyle Interventions optimised by Artificial Intelligence - LSMU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lsmu.lt\/en\/research-and-innovations\/projects\/international-projects\/multimodal-engagement-and-sustainable-lifestyle-interventions-optimised-by-artificial-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multimodal Engagement and sustainable Lifestyle Interventions optimised by Artificial Intelligence\" \/>\n<meta property=\"og:description\" content=\"The MELIORA Project, a new initiative within the Cancer Mission cluster of projects on \u201cPrevention &amp; early detection\u201d dedicated to revolutionising breast cancer prevention and care, officially launches with a mission to address the pressing global challenges posed by Female Breast Cancer (BC). 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